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2017 Logo Trends

2017 Logo Trends Despite the fact that design trends vary from year to year, the underlining objective behind logo design never changes, as they are created to leave not only an everlasting impression on customers, but also convey the message of the brand. 1. Literal Minimalism In an industry where logos are becoming bold, piled and

Marketing Plans, Are they worth it?

It’s 2017 and everything is becoming very fasted passed. As the world of business rapidly changes, more professionals agree that the five-year financial and market predictions are not worth it. You may take this as Marketing Plans are now no longer worth it. Incorrect, It’s just the way they are written and produced that needs

What keeps them up at night…

97% of Businesses in Australia are made up of small businesses and more then 60% of these businesses cease operation in the first 3 years. Why is that you say? Each day these small businesses use experimentation, hope and determination to try and figure out what they need to do, to stay afloat. But the

The secret of persuasion…

Roy H. Williams has written a very interesting book called ‘Secret Formulas of the Wizard of Ads’. Everyone knows adverting is out there to try and make us buy or do something. The truth is there is a lot more to successful advertising then what most people think. It takes 250 milliseconds for the brain

The 6 Thinking Hats

The 6 thinking hats are a fantastic tool to use in your businesses when it comes to making the decision processes easier and help you feel you have made the correct one. Not everyone has the skills required to use each hat. That is why it is great to use these hats to represent different

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